Why do automotive companies need to bother about what to ask automotive SEO consultants? We will explain the reason shortly. However, automotive SEO can make your car dealership, rental, accessories, or auto repair business successful online. Of course, when you rank high in the search engine result pages (SERPs), potential customers will easily find you online and patronize you.
SEO is crucial for any automotive business. In addition to improving your search rankings and web traffic, it can help you generate qualified leads. But then, the SEO agency you hire will determine the results you’ll get. An inexperienced and poor-quality SEO company will deliver corresponding results.
Here, we will dissect different questions you can ask any SEO consultant you wish to hire. Even if you lack in-depth knowledge of SEO, with these questions, you can identify the best SEO agency or expert for your project. Read on!
What To Ask Automotive SEO Consultants
There are a lot of questions you can ask automotive SEO consultants before hiring. Like job interviews, the reason for asking SEO consultants questions before hiring is to ensure you are hiring the right agency.
During job interviews, interviewers can rate how qualified you are for a job via the responses you give to their questions. Your responses will provide the interviewers with insight into how qualified you are for the job.
Why You Should Ask Automotive SEO Consultants Relevant Questions Before Hiring
The search engine marketing industry is awash with numerous agencies. Daily, new SEO agencies are springing up. Many of these search engine marketing agencies claim to have in-depth SEO knowledge and experience and even make mouthwatering promises to clients.
Tons of automotive businesses have lost sizable amounts of money to many of these poor-quality SEO agencies. Yearly, companies in the United States of America alone spend over $70 billion on SEO. Unfortunately, some may find themselves hiring inexperienced search engine marketing companies.
SEO is crucial to your automotive business’ online success. But when you hire a poor-quality and inexperienced SEO agency, you won’t achieve the desired results. Your competitors may have competent SEO firms managing their marketing campaigns. So, you must hire SEO experts with experience to help you gain a competitive edge.
The reason to ask SEO consultants numerous questions before hiring is to gauge their knowledge of SEO. For that reason, we have prepared several questions you can ask any SEO expert, even if you don’t know much about search engine optimization. From their responses, you’ll learn the ideal agency for your marketing campaign.
Questions You Should Ask Automotive SEO Consultants Before You Hire
I have prepared several questions you can ask SEO specialists to find the right professional for your project. You don’t even need to have in-depth SEO knowledge to identify the ideal agency for your project. With these questions, you can assess SEO consultants and know the perfect candidate that can take your business to the next level.
So, without further ado, let’s delve into the questions.
1: How long have you been rendering SEO services for businesses in the automotive industry, and what experience does your SEO team possess?
This question is crucial when assessing SEO consultants. Do you know why? These days, anyone can learn search engine marketing and become certified, thanks to the internet. You can learn SEO from the comfort of your home within a few weeks, take a couple of tests, and become certified. However, you can’t become an experienced SEO professional within a few weeks.
Hands-on experience is crucial in search engine marketing. Any experienced SEO consultant has faced challenging projects and used different strategies. So, they know what works and what doesn’t, which would be a massive advantage to your automotive SEO campaign.
There are two things to consider when asking questions about an SEO consultant’s experience. One is the year the SEO agency started, while the second question is the number of projects the agency has completed.
You can ask the following questions:
· When did you begin your SEO agency?
· How many search engine optimization projects have you completed since you started?
These questions are essential for this simple reason. An agency can have 15 years of experience offering search engine marketing services but has only just completed 10 projects. On the other hand, another SEO agency has 7 years of experience in SEO but has completed 20 projects.
In both cases, many people will choose the agency that has completed the most projects. An agency that has completed more projects has faced more challenges and can make a big difference in your SEO campaign. But that doesn’t mean years of experience don’t matter; it does.
2: What type of search engine optimization services do you provide?
Why is it important to know the SEO services the search engine marketing consultants you are assessing offer? SEO involves a combination of different strategies. There is content marketing, keyword research, local SEO, link building, technical SEO, Google Business Profile optimization, and others.
To improve your automotive business’s search rankings, you need to implement various search engine optimization strategies. However, experienced SEO consultants will conduct a thorough SEO audit to identify elements they can improve to boost your ranking in organic search results and organic traffic.
A Handy Tip: Your automotive SEO project will benefit from an SEO expert who offers various types of search engine marketing services and has experience in them, too. When you hire such an agency or expert, you’ll have all your SEO work handled by the same expert. You don’t need to hire a second search engine marketing company.
Here is a breakdown of the various search engine optimization services.
Keyword Research:
Identifying the ideal target keywords people use when searching for products or services you offer is essential. Search engines operating on keywords.
You need an SEO agency that can conduct proper keyword research using premium keyword research tools. Experience and deep knowledge in keyword research are also crucial.
Website Content Creation:
Find out if the SEO consultant you are assessing offers content writing services. Do they have quality writers experienced in writing content for the automobile industry? You can ask for samples of their previous content to know if they sincerely have good writers, as claimed.
Google will pay more attention to the quality of your content than the quantity. Good quality and relevant content lays a good foundation for your website’s search engine optimization.
The SEO agency you want to hire should understand best practice tactics for keyword placement and proper content optimization. A sound knowledge of SEO best practices is also crucial.
You need quality content to inform, educate, solve users’ problems, and convince them to take action. So, you need quality writers who can provide content that can help you build topical authority and improve your search ranking.
Website & On page Optimization:
Processes like keyword placement in title tags, meta descriptions, images, and content are crucial SEO strategies to boost search rankings and web traffic.
During your conversation with the automotive SEO consultants, gauge their knowledge of website optimization. You can ask the SEO experts to give you a rundown of their ideas on website optimization.
Technical SEO:
According to Google, as page load time moves from 1 second to 3 seconds, the bounce rate increases by 32%. Furthermore, 83% of online users expect websites to load in 3 seconds or less. A website with a smaller loading time (under 3 seconds) is better for your business.
Technical SEO is an essential marketing strategy to implement. With technical SEO, the consultants will improve your website loading speed and ensure it is mobile-friendly. Significantly more online searches are done on mobile devices (64.1%) than on desktop (35.9%).
Fixing the technical aspect of your website will bring massive improvement to your search engine rankings. In addition to improving your rankings and organic traffic, improving your website loading speed will improve engagement and click-through rates.
So, you must hire SEO experts who have deep knowledge and experience in technical SEO. Get an expert that can fix your website’s technical problems to improve your search engine rankings.
Local SEO:
Does your automotive business only target local clients? If yes, you’ll benefit massively from effective local SEO strategies. With local SEO, you can improve your website’s ranking in local search results, making it easier for local prospects to find you online.
Local SEO includes optimizing your website with location-based keywords. For instance, if you own a car dealership business and are based in Houston, you can target specific keywords like car “dealership business in Houston.” If done right, the Google search engine can rank you high in search results for the target keyword.
3: How much does your SEO services cost?
If the SEO agencies you’re assessing are transparent with their pricing, you probably would have easy access to their pricing list. You’ll find it on a section of their website.
It is okay to ask SEO consultants to mention how much they charge for their automotive search engine marketing. However, note that quality SEO services shouldn’t cost you an arm and a leg.
At Automotive SEO Services, we tailor our prices to your business scale and SEO needs. Our prices are competitive, as we aim to improve your search rankings and organic traffic and ensure you are generating more revenue. We will deploy custom automotive SEO tactics to help you achieve your marketing goals.
A Handy Tip: SEO is a long-term marketing activity, not a one-off. You need to track your SEO performance daily and refine your strategies to get maximum results. That said, to ensure consistency, choose an automotive SEO package that fits your budget.
4: What are your link-building techniques?
Backlinks are one of the major Google ranking factors. Thus, link-building is a service any SEO consultant you’re hiring should understand and provide. You’ll require quality and niche-relevant backlinks to improve your search rankings and reach a new audience.
There are two major categories of link building: white hat and black hat. The white hat SEO follows SEO best practices, while the black hat is against Google’s rules. Ensure the SEO expert you want to hire provides white hat SEO services, as it is the best option for you to achieve your online marketing goals.
Ask the automotive SEO specialists the following questions on link-building. The idea is to ensure you are hiring an SEO professional who understands link building and how to build quality backlinks.
· Do you place more emphasis on quantity over quality in your link-building strategy?
This question is essential to ensure a successful link-building campaign. The quality of your backlinks is more valuable than quantity. As small as ten high-quality and niche-relevant backlinks from authoritative and reputable websites will have more impact than hundreds of backlinks from spammy websites.
· Do you diversify your backlink sources?
When building backlinks, it’s crucial to ensure your link profile is as diverse and healthy as possible. You need to ensure there’s a healthy balance of do-follow and no-follow links; a ratio of 60 to 40 is acceptable.
Your backlink sources should also be diverse, as that alone will make your link profile more natural. So, ask the SEO consultants you want to hire about the strategies they use in building backlinks. Do they use guest posting, broken links, niche edits, brand mentions, or press releases?
· How quickly can you build my backlinks?
If you encounter link-building experts who claim they can help you build thousands of backlinks overnight, run away! An experienced link-building professional needs to build backlinks in a timely manner. It has to be gradual and consistent.
When you build backlinks gradually, Google assumes you are gaining online popularity slowly but steadily. On the contrary, when you create thousands of backlinks overnight, Google will suspect your backlinks and link-building process.
Conclusion
Now that you know what to ask automotive SEO consultants, what will be your first question? You can start with any question. You can also coin your question. However, if you lack in-depth knowledge of SEO, conduct some research before asking yourself the SEO-related questions you formulated. That way, you can assess any automotive SEO consultant thoroughly.
Search engine optimization (SEO) can transform your startup automotive company into a profitable venture. With SEO, you can improve your organic search rankings and web traffic, including more leads. However, you need to hire an SEO specialist who understands the automotive industry SEO and can achieve results. That is why it’s important to ask the right questions and gauge an SEO consultant’s suitability for your project before hiring.